MASTER STRATEGY
IN WEEKS, NOT YEARS
For people who want results, not fluff. A strategy course created by a team of award-winning strategists who have shaped the world’s most famous brands.
PRACTICAL LESSONS TO CREATE STRATEGY THAT WINS
30+ VIDEO LESSONS
Frameworks don’t lead to winning strategy, great thinking does. Learn the 30+ lessons that show you how to write strategy that lands.
6 WEEKS
A six-week masterclass revealing the strategy secrets behind the world’s top brands, designed to unlock your full potential, fast.
30+ UNIQUE TOOLS
Access 30+ proven strategy tools you won’t find anywhere else, built to cut the theory and help you write great strategy, faster.
REGULAR Q&A
Get regular live Q&A access to Will Poskett, a multi-award-winning strategist with 20+ years shaping the world’s top brands.
100s OF STUDENTS
Great strategy means nothing if you can’t sell it. Over 100 strategists have mastered the art of selling their thinking through this course.
LIFETIME ACCESS
Get lifetime access to the masterclass, including all future lessons. New content is added regularly so your strategy skills stay ahead of the curve.
WILL POSKETT
Will Poskett is a multi-award-winning strategist and founder. Over the last twenty years, he has led strategy for some of the world’s most valuable brands (Nike, Meta, and Coca-Cola) and most awarded creative agencies, including Droga5 (Adweek’s Agency of the Decade) and Wieden+Kennedy (Cannes Lions Agency of the Decade). His work has won over 100 awards, including Cannes Lions, D&AD, IPA Effectiveness Awards, and Effies. In 2017, he won the first-ever Grand Prix at the YouTube Effectiveness Awards.
Basic Membership
Our basic membership gives access to the following:
The full six weeks of lessons
Thirty unique stratfic tools
30+ hours of video lessons
Lifetime access to all future content
A one off payment of $1,900
VIP Access
Our VIP membership gives access to the following:
The full six weeks of lessons
Thirty unique stratfic tools
30+ hours of video lessons
Lifetime access to all future content
Live Q&A sessions with Will Poskett
A one off payment of $2,500
Team Training
We also do bespoke team training. If this sounds of interest, drop us email by clicking the bottom below.
FAQs
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This masterclass is perfect for anyone who wants to move beyond theory and learn how to actually create winning strategy — whether you’re a startup founder, someone looking to switch careers, or a strategist at any level, from junior to director, ready to level up.
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Too many strategy courses focus on theory or endless, pointless frameworks. This one is built on over twenty years of real-world experience — teaching you not just how to write great strategy, but how to sell it too.
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Each week, you’ll receive one of six new modules by email. You’ll also get access to our live Q&A sessions whenever they run.
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On average, the course takes around two hours per week to complete. We believe practice makes perfect — so instead of a formal test, you’ll work on a live strategic problem alongside us. This way, you can apply the skills you learn week by week.
GET THE MASTERCLASS FOR FREE
This course can be covered by your company’s annual training budget — meaning there’s no direct cost to you. If you’re a freelancer or business owner, it’s also fully tax-deductible. Simply click the ‘Learn More’ button below to find out how.