WIN MORE CLIENTS,
REVENUE & AWARDS
Created for those who need less theory & more results. The ultimate course for delivering high-impact strategy fast.
Practical lessons for creating impactful strategy that wins
30+ Video lessons with hours of lessons
Frameworks are pointless unless you know how to fill them. You will get access to over 30+ video lessons that show how to actually write strategy that wins overs clients
6 Weeks of lessons that transform your skillset
A six-week masterclass that will show you the strategy secrets behind the world’s most famous brands & awarded creative agencies. Helping unlock your full potential in just six weeks.
30+ Unique strategic tools
Get access to over 30 unique strategy tools that I developed myself. Tools that move beyond theory and help you write great strategy much faster.
Regular live Q&A sessions
You get regular access to live Q&A sessions with Will Poskett. Will is a multi-award winning strategist with over twenty years experience working with the world’s most valuable brands & awarded creative agencies.
1,000+ have learnt how to sell & win
Great strategy counts for nothing unless you can it sell it in. Over 1,000 students have learnt how to do this by taking part in our strategy masterclass.
Lifetime access for a one-off payment
When you sign up for the masterclass you get lifetime access to all future content created. We regularly create new content covering new and emerging topics essential for mastering strategy.
Will Poskett
Will Poskett is a multi-award-winning strategist & founder. Over the last twenty years, he has led strategy for some of the world’s most valuable brands (Nike, Meta & Coca-Cola) and most awarded creative agencies including Droga5 (ADWEEK’s Agency of the Decade) and Wieden & Kennedy (Cannes Lions Agency of the Decade). His work has won over 100 awards including Cannes Lions, D&AD, IPA Effectivness Awards, Effies & in 2017 he won the first-ever Grand Prix at the YouTube Effectivness Awards.
Our full masterclass has everything you need to get started.
-The full six weeks of lessons
-Thirty unique strategic tools
-50+ hours of video
-Lifetime access to all future content
A one-off payment of $1,900
Our full masterclass plus bespoke live Q&A sessions. To get you skilled up even faster.
-The full six weeks of lessons
-Thirty unique strategic tools
-50+ hours of video
-Lifetime access to all future content
-Live Q&A sessions with Will Poskett
A one-off payment of $2,500
We offer a 20% discount for team bookings of five people or more.
-The full six weeks of lessons
-Thirty unique strategic tools
-50+ hours of video
-Lifetime access to all future content
-Live Q&A sessions with Will Poskett
Find out more about the course
With over 30+ hours of content, six modules and hours of content the Masterclass is packed full of practical advice. If you’d like to dig a little deeper on the course, click the button below
FAQs
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This masterclass is perfect for anyone who wants to move beyond theory & learn how to actually create winning strategy. Our students have come from a wide variety of backgrounds including design, strategy, account management and in house teams.
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Too many strategy courses focus on theory or endless pointless frameworks. This course has been built from over twenty years of practical experience. It teaches you not only how to actually write strategy but how to sell it too.
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Every week one of six new modules will be sent to you via email. You will also get access to our regular Q&A sessions as and when they happen.
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On average the course will take 2 hours per week to complete. We also believe practice makes perfect. That is why, unlike other courses, we don't set a formal test, rather we work on a live strategic problem together. This allows you to apply the skills you learn week by week.
Treat yourself to the masterclass for free
This course can be paid for by your company’s annual training budget. Meaning there is no direct cost to yourself. At the same time, if you are a freelancer or company owner, the course is fully expensable too. Simply click the ‘learn more’ button below to find out how to do this.