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The Creative Leader's
Guide to Strategy

The course that teaches you a more human approach to strategy and gives you 
the skills, tools and resources to become a purposeful creative leader.

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Frameworks, case studies and resources that demystify strategy and help you begin your journey towards creative leadership.

The Strategy Masterclass is an online Masterclass for emerging Designers and Strategists that provides the necessary foundations to develop skills in strategy. I have taken 25 years of industry experience as a Strategy Director, Creative Director and agency owner and packaged the fundamentals of strategy into this Masterclass.

 

This Masterclass lays out the foundation in video modules—each containing simple lessons—that will prepare you for diving deep into specific areas of strategy later on. If you're interested in doing more strategic work or evolving your career towards a bigger, broader discipline that solves real-world business, communication and design challenges—this is where to start.

 

You will learn practical strategy frameworks, how to use them in your work and how to apply them in your journey towards leadership roles in strategy and creative industries. This Foundation Masterclass is the first step in learning how to do work in brand strategy, communications strategy and digital strategy.

Student Stories
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“Strategy shouldn't be the domain of the few — by learning the foundation of strategy you will be able to access other areas of strategy development with ease.”

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I'll walk through case studies to show you how strategy and creativity were used to achieve results.

I'll talk you through some well known case studies and step through how a simple methodology can be applied to a range of strategies, from advertising to design and brand development.

By understanding the simple structure that each of these real-world projects use, you'll be better placed to link the business problem, with the right amount of research to inform your strategy — and your execution will be more on point.

I've chosen case studies you'll be familiar with and will break them down to a simple strategic structure to show you how each of them would be handled in an agency setting.

"I am loving this course. It is self-paced – it suits the spurts of energy I can commit. I love that it is written by a practitioner rather than a theorist – the learnings are tried and tested. I love that it’s a resource for life. I can dip in and out of the further reading well into the future. 

Needless to say, it’s got great content, well written and it looks good too. What’s not to love?"

Carol Mackay — Agency owner

2017-03-08T00:39:09+00:00

Carol Mackay — Agency owner

"I am loving this course. It is self-paced – it suits the spurts of energy I can commit. I love that it is written by a practitioner rather than a theorist – the learnings are tried and tested. I love that it’s a resource for life. I can dip in and out of the further reading well into the future.  Needless to say, it’s got great content, well written and it looks good too. What’s not to love?"
"The Strategy Masterclass helped me bring a more coherent structure to my approach to strategy development.

The reference material is excellent, and I’ve already referred back to course notes to help with current work. It’s stuff that should be taught as a core subject in any design discipline."

Kate Lochrin — Design & Creative Lead

2017-02-21T01:02:29+00:00

Kate Lochrin — Design & Creative Lead

"The Strategy Masterclass helped me bring a more coherent structure to my approach to strategy development. The reference material is excellent, and I’ve already referred back to course notes to help with current work. It’s stuff that should be taught as a core subject in any design discipline."

25 years experience in strategy development roles in digital, design, communications and brand development.

I've been working in the following arenas for over 25 years: Brand strategy, Brand development, Communications strategy, Digital strategy, User interface design, User experience design, Human-centred design. I co-own a strategic design firm named Tank in Melbourne, Australia. 

My career started in the early years of the internet and has zig-zagged from there to cross the fields of design, digital and brand strategy. I'm inspired by human-centred design, entrepreneurship, leadership and anything that rattles the cage and pioneers an industry.

I run a journal for emerging Designers and Strategists in an effort to help them create a purposeful career, rattle the cage and challenge the status quo. Ultimately, I'm driven to use my experience to help emerging Designers and Strategists navigate and create purposeful careers.

Join my weekly journal.
Subscribers receive a free article each week and early notification of all Strategy Masterclass updates.