THE MASTERCLASS

Learn to write strategy like the world’s most valuable brands & awarded agencies, in just six weeks.

ABOUT THE COURSE:

Flexible world-class training from an award-winning strategist

That’s why this masterclass is different. It is taught by actual award-winning strategists, not academics or theorists. It focuses on the one proven approach used by the world’s most valuable brands, empowers you to get to better thinking faster & teaches you how to sell in your strategy.

More than 1,000 students have undertaken the masterclass, in the last 12 months alone. Places are limited, so be sure not to miss out & secure your place today.

Mastering strategy will help you win more clients, awards & market share for the brands you work with. Yet strategy has a problem. So few of us are taught how to apply it properly.

Strategy is not about endless theory, clever words or pointless frameworks. Strategy is a craft that can only be mastered through hands-on, practical experience.

What our students say

AGENCY CEO

“It has helped us win bigger pitches, more consistently. The masterclass has helped us to win over seven figures in new business, in the last 12 months”

IN-HOUSE AGENCY

“For the first time, our in-house team is firing on all cylinders. Our work is more fame generating and increasing value to our business…plus we are finally winning awards”

FREELANCER

“I am from a design background and was always a bit insecure about my strategic skills. Not anymore. I am now more confident & winning more clients”

FOUNDER

“We didn’t have the budget for an agency. This was the perfect solution. It has empowered me to write the brand strategy myself”

TAUGHT BY THE BEST:

Will Poskett is a multi-award-winning strategist & founder. Over the last twenty years, he has led strategy for some of the world’s most valuable brands and most awarded creative agencies. He has won numerous awards including Cannes Lions, IPA Effectivness Awards & in 2017 he won a Grand Prix at the YouTube Effectivness Awards.

1,000 students taught

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100 awards won

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20 years of award winning experience

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1,000 students taught - 100 awards won - 20 years of award winning experience -

WHAT DOES IT INCLUDE?

SOLO

Our most valuable strategy masterclass is perfect for founders looking to grow their brands, strategists working at agencies or with in-house creative teams and freelance consultants. It includes

-The full six weeks of lessons
-Thirty unique strategic tools
-Live Q&A sessions
-Lifetime access to all future content
-Direct mentorship from Will Poskett

A ONE OF PAYMENT OF $1,900

TEAMS

We also offer training for larger teams. This would be perfect for agency teams in any discipline. It also would be perfect for in-house teams with five or more people. It includes:

-Bespoke training
-Thirty unique strategic tools
-Live Q&A sessions
-Lifetime access to all future content
-Direct mentorship from Will Poskett

PRICES START FROM $5,000