Master strategy
in weeks, not years
Silence your imposter syndrome for good with a strategy school designed by a team of award-winning strategists with over 30 years of hands-on experience.
Practical lessons for creating impactful strategy that wins
30+ Video lessons with hours of lessons
Frameworks are pointless unless you know how to fill them. Get access to 30+ video lessons that show you how to actually write a strategy that wins.
6 Weeks of lessons that transform your skillset
A six-week masterclass revealing the strategy secrets behind the world’s most famous brands and award-winning agencies — helping you unlock your full potential in just six weeks.
30+ Unique strategic tools
Get access to 30+ unique strategy tools we’ve developed — tools that go beyond theory and help you write great strategy, faster.
Regular live Q&A sessions
You’ll get regular access to live Q&A sessions with Will Poskett — a multi-award-winning strategist with over twenty years of experience working with the world’s most valuable brands and top creative agencies.
100s have learnt how to sell & win
Great strategy means nothing if you can’t sell it in. Over 100 students have learned how to do just that through our strategy masterclass.
Lifetime access for a one-off payment
When you sign up for the masterclass, you’ll get lifetime access to all future content. We regularly add new lessons covering emerging topics essential for mastering strategy.
Will Poskett
Will Poskett is a multi-award-winning strategist and founder. Over the last twenty years, he has led strategy for some of the world’s most valuable brands (Nike, Meta, and Coca-Cola) and most awarded creative agencies, including Droga5 (Adweek’s Agency of the Decade) and Wieden+Kennedy (Cannes Lions Agency of the Decade). His work has won over 100 awards, including Cannes Lions, D&AD, IPA Effectiveness Awards, and Effies. In 2017, he won the first-ever Grand Prix at the YouTube Effectiveness Awards.
THE MASTERCLASS
Our full masterclass has everything you need to get started.
-The full six weeks of lessons
-Thirty unique strategic tools
-50+ hours of video
-Lifetime access to all future content
A one-off payment of $1,900
VIP MASTERCLASS
Our full masterclass plus bespoke live Q&A sessions. To get you skilled up even faster.
-The full six weeks of lessons
-Thirty unique strategic tools
-50+ hours of video
-Lifetime access to all future content
-Live Q&A sessions with Will Poskett
A one-off payment of $2,500
TEAMS MASTERCLASS
We offer a 20% discount for team bookings of five people or more.
-The full six weeks of lessons
-Thirty unique strategic tools
-50+ hours of video
-Lifetime access to all future content
-Live Q&A sessions with Will Poskett
Find out more about the course
With over 30 hours of content across six modules, the Masterclass is packed with practical, actionable advice. If you’d like to dig a little deeper into the course, click the button below.
FAQs
-
This masterclass is perfect for anyone who wants to move beyond theory and learn how to actually create winning strategy — whether you’re a startup founder, someone looking to switch careers, or a strategist at any level, from junior to director, ready to level up.
-
Too many strategy courses focus on theory or endless, pointless frameworks. This one is built on over twenty years of real-world experience — teaching you not just how to write great strategy, but how to sell it too.
-
Each week, you’ll receive one of six new modules by email. You’ll also get access to our live Q&A sessions whenever they run.
-
On average, the course takes around two hours per week to complete. We believe practice makes perfect — so instead of a formal test, you’ll work on a live strategic problem alongside us. This way, you can apply the skills you learn week by week.
Treat yourself to the masterclass for free
This course can be covered by your company’s annual training budget — meaning there’s no direct cost to you. If you’re a freelancer or business owner, it’s also fully tax-deductible. Simply click the ‘Learn More’ button below to find out how.