STRATEGY MASTERCLASS 
SYLLABUS

CASE STUDIES

AN EXPANDING LIBRARY OF STRATEGY CASE STUDIES & RESOURCES

Once you've registered, you have unlimited access to the library of resources, case studies and lesson modules within this course. This means you can take your time with it and always come back to it.

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“This is the course that will help position you as so much more than someone who is brought in at the end of the project, to make sh*t ideas look good.”

STRATEGY MASTERCLASS STUDENT

Reset Your Thinking

You'll get an overview of the course, what to expect and what you need to get ready. I'll tell you a little about my strategy journey and we'll learn about whole puzzle thinking — a key trait of the good Strategist.

What Is Strategy?

We'll cover strategy, tactics and the difference between good strategy and bad strategy. My goal here is to give you a clear definition on what strategy actually is and how you can use it.

Strategy In A Creative Agency

I'll give you an insight into different types of strategy within an agency setting and the key roles within them.After all, part of the key to good strategy is the team itself. We'll look at the differences between business, brand, digital and communications strategy and most critical, how they work together.

A Method For Strategy

There are different types of strategy methods, but every good strategy follows the same basic method and this is it. I'll break it down clearly, outlining each step for you and give you some real examples of how it works.

Empathy And The Strategy Problem

Good strategy starts with empathy and a deep understanding of the problem. We'll talk about problem definition, clarification and how it works. We'll also cover research for strategy and how to do it in this context with some problem definition tools I've used in my career. We'll wrap this massive module up with a section on goals, how to set them, why you need them and the role they play in good strategy.

Insight: The guiding policy

At some point, you're going to have to go out and learn something to inform your strategic development — insights are going to be some of the key influencers to your outcome. We'll go in depth on this topic and we'll create a framework for you to use them in your own freelance or agency setting.

Strategy In Action: The tactics

So often confused for strategy, tactics are the things you need to do to create a coherent and effective strategy. I'll run through the different types of tactics used in different startegy projects and how you can add to your tactical toolkit as a Strategist.

Implementation: The Strategy Development Roadmap

Some people will have you believe that strategy development is magic and you have to have a stable of unicorns to do it right. You don't and I'll talk you though a simple and logical way you can lay out your strategic thinking in a roadmap that makes sense. Implementation is where it can all unravel, so I'll talk through some things I do to ensure it doesn't.

Strategy Case Studies

I'll run through a set of case studies and we'll use the framework within this course to build a strategy canvas for each one.

Becoming A Strategist

I'll break down a job-hunting method and I'll be pretty frank in explaining the difference between a good strategist and a bad one. We'll also spend some time focussing on what you can do to be a more strategic Designer.

The Strategy Masterclass Course Guide

This 80,000+ word course guide is free to keep for all students. It's filled with detail that isn't available in the course videos and other useful resources, tools and insights. This specifically designed course guide includes all the course material, references, templates, links and lessons — as well as sections you can use to do the lessons throughout the course itself. This guide is only available in select courses.

Bonus Asset: The Further Learning eBook

I encourage you to continue learning and I have gathered all the course reference material and more into one place for you. Books, articles, videos and sites are all included in this useful eBook.

Bonus Asset: The Strategy Glossary

There's so much jargon around in Strategy Land — in this document I've simplified the definitions and provided you with a single place to turn to when you need to define key terms you'll no doubt come across.

Bonus Asset Pro: The Strategy Keynote Template

A simple Keynote template for Pro students to use as the basis for your strategy presentations. It's simple and concise — as all good strategy should be.

Bonus Asset Pro: The Strategy Roadmap & Plan

Some of you will run strategy projects whilst others will execute them. I've included this roadmap and plan to help Pro students see how a standard strategy project is structured from a project management point of view and how you can track it and measure it whilst it's running.

Bonus Asset Pro: Global Strategists Q&A eBook

I reached out into my network and asked Strategists from all around the world to answer a 20-question survey that provided advice to the new and emerging Designer and Strategist. This eBook is a goldmine of insight and is amazing in itself. I learned a thing or two! I was grateful to receive submissions from Strategists in Toronto, India, Amsterdam, UK, Sydney and the US to name a few places. I've included this eBook as a key course asset for Pro students.

Bonus Asset Pro: 1:1 Skype Coaching Call

We'll schedule two 1:1 sessions on Skype where I'll answer all of your questions about the course, strategy or your career in general. Available to students of the Pro course.

Private Slack Group

All students are invited to a private Slack group where they can swap lessons, stories and insights with other students from around the world.

Bonus Asset: Strategy Tools

A look at fifteen strategy tools I use within my strategy process.

Bonus Asset: Brand strategy

A detailed look at a brand strategy case study. We look at the whole puzzle and how the method in this course applies across this strategy domain.

Bonus Asset: The Strategy Library

An ever-growing source of strategy resrouces. From books, articles to people as well as consumer, digital and trends research.

“I have started going through the Strategy Masterclass and I feel like someone has given me the keys to secrets of the universe! This has been something I have wanted to learn more about for a long time. So I'm like a kid in a candy store at the moment.”

STRATEGY MASTERCLASS STUDENT

THE STRATEGY MASTERCLASS GUIDEBOOK

140+ PAGES TO EXPAND ON THE COURSE VIDEOS, TOOLS AND RESOURCES. FILLED WITH LESSONS, TEMPLATES AND METHODS.

The course guide book acts as a companion to the video modules, reference material and tools that are provided throughout the course. At 140-pages and over 80,000 words, this guidebook will provide enormous value for students of this course.

Each chapter walks you through the key concepts of the course and expands on topics and themes that are discussed in the videos. Filled with an array of references and tools that you can put into practice immediately, this course guide is the heart of The Strategy Masterclass.

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