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STRATEGY MASTERCLASS 
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Strategy Masterclass Foundation
10-Week Course $250USD

The Foundation course has helped students around the world, grasp the fundamentals of good strategy and apply them to a wide range of fields. From digital, advertising and marketing to business, design and user experience design — the course builds on key fundamentals that work. You will learn a methodical and robust approach to strategy development. Simple, concise, a method that can be effectively applied to a range of domains — from digital strategy, brand and communications strategy through to user experience design, business strategy and advertising arenas.

In this time-limited course, you have access to the full Foundation course for 10-weeks to focus and complete the modules and bonus assets. 

Video Modules

Reset your thinking
What is strategy?
Strategy in a creative agency
A method for strategy
Empathy & the strategy problem
Insight: The guiding policy
Strategy in action
Brand strategy
Strategy development roadmap
Case studies
Becoming a Strategist
Strategy tools 

Pricing

Price: $250USD
Single User License
71-days access from the day you enrol

Bonus assets

The Masterclass Course Guide
The Strategy Glossary
The Further Learning eBook
The Strategy Library
 Competitive Landscape Matrix Tool
 Private Slack Group

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Strategy Pro
Unlimited Access $699USD

This version of the course includes everything in Foundation as well as bonus assets and coaching calls for the person who is interested in a career as a Creative Leader or Strategist.

This course has helped people go from Designer to Senior Brand Leaders; empowering them with insights from interviews with more than 30 global Strategists, 1:1 coaching calls and a slew of other assets.

Video Modules

Reset your thinking
What is strategy?
Strategy in a creative agency
A method for strategy
Empathy & the strategy problem
Insight: The guiding policy
Strategy in action
Strategy development roadmap
Case studies
Becoming a Strategist
Brand strategy
Strategy tools

Pricing

Price: $699USD
Single User License
Unlimited access

Bonus assets

The Masterclass Course Guide
The Strategy Glossary
The Global Strategists Q&A eBook
The Further Learning eBook
The Strategy Keynote Template
The Strategy Roadmap & Plan
2 x 1:1 Skype Coaching Calls
The Strategy Library
The Mentorship Collection eBook
The Competitive Landscape Matrix Tool
Private Slack Group

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Please note: All prices are in US Dollars. If after 3 days you feel this course isn't for you, you may ask for a refund, no questions asked.
All you have to do is email me and I will refund your order. All material is protected by Creative Commons. User licenses are not transferable.
The 10-week course will be available to you for 71-days from the date of purchase. You will not retain access beyond this date.

"I’ve developed resources for my agency and roadmaps for how we can value add in addition to our current offerings on all projects we work on from now on."

Senior Brand Designer, Brisbane Australia

"I landed a job a few months after I did your course. Drop. The. Mic."

Design Director, Crenshaw, USA

"It's well thought out and well put together. Easy to learn from. I highly recommend it if you're thinking of becoming a better Strategist."

Account Manager, Helsinki

"This course gave me the structure to get my wishes (and ideas) across to my clients. In the end this course made me a better Designer and I hope it will do the same for you."

Motion Designer, Germany

In a nutshell, how does it work and how will it help me?

How does it work?

Create your account, and you'll be able to log in to the course immediately — from there you'll be able to begin and each subsequent module will become available every day for the next ten days. You can start watching the videos, reading the course guide and jumping into the references immediately, or you can take your time — you'll have unlimited access to the course and all future updates. The course steps you through the mindset of a strategic thinker, the difference between good and bad strategy, how to spot it and a clear framework for you to use to develop your own strategy. We'll work through the method I use and I'll talk you through each step. There are lessons, tools and templates available for you. Each module also includes recommended reading/viewing and other resources.

How will it help me?

By doing this course and immersing yourself in the references, tools and bonus assets, you'll learn:

  • A problem-solving framework to help frame your strategy
  • Human-centred design and strategy tools used in research
  • A simple method used across digital, advertising and brand projects
  • Empower you to take a position of leadership
  • Improve your presentation skills
  • A framework on how to present your ideas
  • A focus on human problems, not jargon
  • Measure the performance of your strategy
  • The ability to increase the value of your offer
  • Level up and charge more for your services


Not ready? That's OK.
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