Strategy Masterclass Foundation
10-Week Course $250USD
The Foundation course has helped students around the world, grasp the fundamentals of good strategy and apply them to a wide range of fields. From digital, advertising and marketing to business, design and user experience design — the course builds on key fundamentals that work. You will learn a methodical and robust approach to strategy development. Simple, concise, a method that can be effectively applied to a range of domains — from digital strategy, brand and communications strategy through to user experience design, business strategy and advertising arenas.
In this time-limited course, you have access to the full Foundation course for 10-weeks to focus and complete the modules and bonus assets.
— Reset your thinking
— What is strategy?
— Strategy in a creative agency
— A method for strategy
— Empathy & the strategy problem
— Insight: The guiding policy
— Strategy in action
— Brand strategy
— Strategy development roadmap
— Case studies
— Becoming a Strategist
— Strategy tools
— Price: $250USD
— Single User License
— 71-days access from the day you enrol
Please note: All prices are in US Dollars. If after 3 days you feel this course isn't for you, you may ask for a refund, no questions asked.
All you have to do is email me and I will refund your order. All material is protected by Creative Commons. User licenses are not transferable.
The 10-week course will be available to you for 71-days from the date of purchase. You will not retain access beyond this date.
How does it work?
Create your account, and you'll be able to log in to the course immediately — from there you'll be able to begin and each subsequent module will become available every day for the next ten days. You can start watching the videos, reading the course guide and jumping into the references immediately, or you can take your time — you'll have unlimited access to the course and all future updates. The course steps you through the mindset of a strategic thinker, the difference between good and bad strategy, how to spot it and a clear framework for you to use to develop your own strategy. We'll work through the method I use and I'll talk you through each step. There are lessons, tools and templates available for you. Each module also includes recommended reading/viewing and other resources.
How will it help me?
By doing this course and immersing yourself in the references, tools and bonus assets, you'll learn:
- A problem-solving framework to help frame your strategy
- Human-centred design and strategy tools used in research
- A simple method used across digital, advertising and brand projects
- Empower you to take a position of leadership
- Improve your presentation skills
- A framework on how to present your ideas
- A focus on human problems, not jargon
- Measure the performance of your strategy
- The ability to increase the value of your offer
- Level up and charge more for your services
Not ready? That's OK.
Join my weekly journal for Creative Leaders.
Subscribers receive early notification of all Strategy Masterclass updates and early access to the course.