THE CREATIVE LEADER'S GUIDE TO STRATEGY

STRATEGY MASTERCLASS 
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New videos, new resources and a range of course options
to help you access strategy at any level.

The Strategy Starter

The perfect way to get started in learning about good strategy and building your career towards Creative Leadership.

$179

Video Modules

Reset your thinking
What is strategy?
Strategy in a creative agency
Becoming a Strategist

Bonus assets and pricing

The Strategy Glossary
The Global Strategists Q&A eBook
The Further Learning eBook

Pricing

Price: $179USD
Single User License
Unlimited access
Upgrade anytime

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Foundation

The Foundation course has helped young and emerging Designers, Strategists, Art Directors and Creative Directors learn a methodical and robust approach to strategy development. Simple, concise, a method that can be effectively applied to a range of domains — from digital strategy, brand and communications strategy through to user experience design, business strategy and advertising arenas.

$599

Video Modules

Reset your thinking
What is strategy?
Strategy in a creative agency
A method for strategy
Empathy & the strategy problem
Insight: The guiding policy
Strategy in action
Strategy development roadmap
Case studies
Becoming a Strategist
Brand strategy (new)
Strategy tools (new)

Bonus assets

The Masterclass Course Guide
The Strategy Glossary
The Further Learning eBook

Pricing

Price: $599USD
Single User License
Unlimited access
Upgrade to Pro or Studio anytime

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Strategy Pro

This version of the course includes everything in Foundation as well as bonus assets and coaching calls for the person who is interested in a career as a Creative Leader or Strategist. This course has helped people go from Designer to Senior Brand Leaders; empowering them with insights from interviews with more than 30 global Strategists, 1:1 coaching calls and a slew of other assets.

$899

Video Modules

Reset your thinking
What is strategy?
Strategy in a creative agency
A method for strategy
Empathy & the strategy problem
Insight: The guiding policy
Strategy in action
Strategy development roadmap
Case studies
Becoming a Strategist
Brand strategy (new)
Strategy tools (new)

Bonus assets

The Masterclass Course Guide
The Strategy Glossary
The Global Strategists Q&A eBook
The Further Learning eBook
The Strategy Keynote Template
The Strategy Roadmap & Plan
2 x 1:1 Skype Coaching Calls

Pricing

Price: $899USD
Single User License
Unlimited access
Upgrade to Studio anytime

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Studio

Creative agencies around the world have purchased the Studio version of the course to train their staff, learn and compare approaches to good strategy development. With three (3) user licenses to the Foundation course, this is a great way to have a team of people in a business go through the course together.

$1299

Video Modules

Reset your thinking
What is strategy?
Strategy in a creative agency
A method for strategy
Empathy & the strategy problem
Insight: The guiding policy
Strategy in action
Strategy development roadmap
Case studies
Becoming a Strategist
Brand strategy (new)
Strategy tools (new)

Bonus assets

The Masterclass Course Guide
The Strategy Glossary
The Further Learning eBook

Pricing

Price: $1299USD
Three User Licenses
Unlimited access

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Please note: All prices are in US Dollars. If after 3 days you feel this course isn't for you, I will refund your money no questions asked. All you have to do is email me and I will refund your order. All material is protected by Creative Commons.

"I’ve developed resources for my agency and roadmaps for how we can value add in addition to our current offerings on all projects we work on from now on."

Senior Brand Designer, Brisbane Australia

"I landed a job a few months after I did your course. Drop. The. Mic."

Design Director, Crenshaw, USA

"It's well thought out and well put together. Easy to learn from. I highly recommend it if you're thinking of becoming a better Strategist."

Account Manager, Helsinki

"This course gave me the structure to get my wishes (and ideas) across to my clients. In the end this course made me a better Designer and I hope it will do the same for you."

Motion Designer, Germany

In a nutshell, how does it work and how will it help me?

How does it work?

Create your account, and you'll be able to log in to the course immediatley — from there you'll be able to begin  and each subsequent module will become available every day for the next ten days. You can start watching the videos, reading the course guide and jumping into the references immediatley, or you can take your time — you'll have unllimited access to the course and all future updates. The course steps you through the mindset of a strategic thinker, the difference between good and bad strategy, how to spot it and a clear framework for you to use to develop your own strategy. We'll work through the method I use and I'll talk you through each step. There are lessons, tools and templates available for you. Each module also includes recommended reading/viewing and other resources.

How will it help me?

By doing this course and immersing yourself in the references, tools and bonus assets, you'll learn:

  • A problem solving framework to help frame your strategy
  • Human-centred design tools used in research
  • A simple method used across digital, advertising and brand projects
  • Empower you to take a position of leadership
  • Improve your presentation skills
  • A framework on how to present your ideas
  • A focus on human problems not jargon
  • Measure the performance of your strategy
  • The ability to increase the value of your offer
  • Level up and charge more for your services


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